Teaching

Teaching Philosophy:

My goal in regards to teaching is to not only explain new concepts to the students, but to also create an environment that motivates students to learn. By keeping my material simple, concrete and credible, I am able to introduce and explain abstract ideas and concepts. I also incorporate current news stories and academic articles that facilitate contemporary discussion. I challenge my students and foster classroom participation by using the Socratic Method to introduce and reinforce ideas. Above all else, though, I am always fair.

Teaching Interests:

Marketing Research  •  Consumer Behavior  •  Principles of Marketing

International Marketing  •  IMC  •  Qualitative Methods