Publications

Peer Reviewed Publications:

  • Jennifer Siemens, Scott Smith, Dan Fisher, Anastasia Thyroff and Ginger Killian (Forthcoming). Level up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public versus Private Gaming Contexts, Journal of Interactive Marketing.
  • Kilbourne, William E., Anastasia E. Thyroff (2015). An Institutional Approach to Sustainable Marketing: Can We Get There From Here? To appear in Marketing Theory: A Text, 3rd Edition, edited by Michael Saren and Michael Baker.
  • Cho, Yoon-na, Anastasia E. Thyroff, Molly I. Rapert, Seong-Yeon Park, Hyun Ju Lee (2013).  To Be or Not to Be Green: Exploring Individualism and Collectivism as Antecedents of Environmental Behavior, Journal of Business Research, 66(8), 1052-1059.
  • Tangari, Andrea H., Scot Burton, Elizabeth Howlett, Anastasia E. Thyroff, and Yoon-na Cho (2010).  Weighing In On Fast Food Consumption: The Effects of Meal and Calorie Disclosures on Consumer Fast Food Evaluations, Journal of Consumer Affairs, 44(3), 431-462.
  • Thyroff, Anastasia E., George Zinkhan, Anja Remple, and Hongbum Kim (2009). Adding Goods and Services. In D. J. McCubbrey, Business Fundamentals, (270-287). Global Text Project.

National Refereed Proceedings:

  • Thyroff, Anastasia E., Brandon McAlexander, and Jennifer Siemens (Forthcoming). The Effects of Materialism, Personal Control, and Expectations on Well-being of Vulnerable Consumers during Major Life Transitions.
  • Thyroff, Anastasia E. and William E. Kilbourne (2015). Understanding the Role of Growth and Competitiveness on Environmental Intentions during Market Liberalization in Asia: A Mediated Moderation Approach. Proceedings of the 2015 Macromarketing Conference (Chicago, Illinois, June 25-28).
  • Siemens, Jennifer, Anastasia E. Thyroff, Chris D. Hopkins, Steven W. Kopp (2014). A Multi-Method Inquiry of the Influence of Resources on Life-Transitions. Proceedings of the 2014 SMA Conference (New Orleans, Louisiana, November 4 – 8) Forthcoming.
  • Wood, Charles M., Christopher D. Hopkins, Mary Anne Raymond, Jennifer Christie Siemens, and Anastasia E. Thyroff (2013). Marketing Activities during Life Transitions: A Multi-Method Investigation of Consumer Response. Proceedings of the 2013 SMA Conference (Hilton Head, South Carolina, October 29 – November 2) Page 137-138.
  • Thyroff, Anastasia E. (2013). The Sociological Shaping of a Network: Introducing the Actors of Nanotechnology. Proceedings of the 2013 CCT Conference (Tucson, Arizona, June 13- 16).
  • Thyroff, Anastasia E. and Steven W. Kopp (2012). Exploring Innovation: How Induced Knowledge, Labeling and Innovativeness Play a Role on Consumer Perceptions and Intentions – A Pilot Study on Nanofoods, Proceedings of the 2012 Society for Marketing Advances Conference (Orlando, Florida, October 31 – November 3) Pages 14-15.
  • Siebert, Anton and Anastasia E. Thyroff (2012). Market System Dynamics: The Value of and the Open Questions Associated with Studying Markets in Consumer Culture Theory, Proceedings of the 2012 Association for Consumer Research Conference (Vancouver, BC, October 4-7).
  • Cho, Yoon-na, Anastasia E. Thyroff, Molly I. Rapert (2012). Grass Looks Greener on the Other Side: Cultural Influence on Environmental Behavior, Proceedings of the 2012 Winter Marketing Educators’ Conference (St Petersburg, Florida, February 17-19)
  • Thyroff, Anastasia E. and Steven W. Kopp (2011).  Factors Influencing Consumer Acceptance of Novel Technologies: The Case of Nanofoods, Proceedings of the 2011 Society for Marketing Advances Conference (Memphis, TN, November 2-5) Pages 140-141.
  • Thyroff, Anastasia E. and Steven W. Kopp (2011). Thinking Too Small? Predicting Intentions to Consumer Nanofoods: A Pilot Study, Proceedings of the 2011 Marketing and Public Policy Conference.  (Washington, D.C., June 2-4) Pages 142-143.
  • Thyroff, Anastasia E., Christopher Newman, Yoon-Na Cho, and Amy Creyer (2011). Effects of Sustainability Labeling and Consumers’ Response on Clothing: A Pilot Study, Proceedings of the 2011 Marketing and Public Policy Conference. (Washington, D.C., June 2-4), Pages 52-53.
  • Thyroff, Anastasia E. (2011). Thinking Too Small? Predicting Intentions to Consumer Nanofoods: A Pilot Study, Proceedings of the 2011 Robert MittelStaedt Doctoral Symposium.   (Lincoln, NE, March 31 – April 2) Pages 145- 158.
  • Thyroff, Anastasia E. and Steven W. Kopp (2010). A Pilot Study on the Effects of Desire for Government Regulation, Gender, and Perceived Product Quality on Consumer Intentions to Purchase Nanofoods: Direct, Moderating, and Mediating Effects, Proceedings of the 2010 Society for Marketing Advances Conference. (Atlanta, GA, November 3-6).
  • Thyroff, Anastasia E. and Steven W. Kopp (2010). Nanofoods: Consumer Attitudes, Faith in Government, and Intentions to Buy: A Pilot Study, Proceedings of the 2010 Marketing and Public Policy Conference.  (Denver, CO, May 20-22) Pages 197-198.
  • Cho, Yoon-Na, Anastasia E. Thyroff, Andrea H. Tangari, Scot Burton, and Elizabeth Howlett (2010). Consumers’ Fast Food Evaluations Given Calorie Disclosures, Proceedings of the 2010 Marketing and Public Policy Conference, (Denver, CO, May 20-22) Pages 141-142.

National Roundtables:

  • “Market System: The value of and the open questions associated with studying markets in consumer culture theory”  With Anton Siebert
    • Association for Consumer Research Conference (Vancouver, BC, October 4-7, 2012)
    • Provides the first opportunity to discuss the nature of market system dynamics, its relation to other areas of study, and its future research agenda.
    • Colleagues attending: Eric J. Arnould, Gokcen Coskuner-Balli, Markus Giesler, Ashlee Humphreys, Eminegul Karababa, Dannie Kjeldgaard, Jeff B. Murray, Melea Press, John Schouten, Ela Veresiu.