Research

Simply put, I love research. My Masters in Marketing Research from the University of Georgia confirmed my love for research. There is nothing I enjoy more than getting to envision, speculate, and play with new ideas. The thought of contributing to the big picture of academia is exciting and I love being in a career that allows me to do so.

Seminar on Consumption, Markets, and Culture in Ankara, Turkey
Seminar on Consumption, Markets, and Culture in Ankara, Turkey

My research interests tend to have several things in common. First, there is usually a critical element; I like to critique traditional ideologies and assumptions of marketing. Second, I like to take a macromarketing/sociological approach to my research. Specifically, I study the large dominate paradigms of marketing as well as the formation of markets. Lastly, I love to study consumer culture and the structures that make each culture unique. Some of the contexts that I am especially interested in are: technology, generosity, and sustainability.

Some of the methodologies that I enjoy using include: depth interviews, ethnography, historical analysis and structural equation modeling. I also enjoy using historical analysis, conjoint analysis, data-base mining, experimental and survey design to help answer any research questions at hand. I firmly believe in selecting research questions first, and then selecting the most appropriate methodology to answer them.